Mobile Marketing Trends 2018



Mobile marketing trends 2018 mainly focus spontaneous growth of consumers as their first – and many times only – device. Lots of people accessing the Internet through mobile devices worldwide surpassed those using desktops. And its usage is increasing too fast: in the United States, two-thirds of all digital media time was spent on mobile devices. Mobile marketing is very important in day to day activities; it is now the case of understanding how consumers behave on mobile devices. Here are some key trends for mobile marketing 2018:

Smartphone as the hub for your life:
In this digital life’s smart phone is the hub of people. Lots of applications are available and can increasingly do it all from phone. There are so many connected devices, but not smartphone, they all end up using the smartphone anyway. Smart watches include default remote for all connected devices. Marketer’s focus as their marketing efforts must remain on smartphone, which despite device proliferation remains the primary connected device for most consumers.

Many channels, devices, and a customer:
Consumers using multiple devices to remain connected. According to the DMA, the average U.S. and every customer connect to Internet through at least five different devices. Customers continue to transact in the offline world with a multiplicity identities and different channels. Online or offline marketers comfortable to managing big data and vendors create systems, and it can target marketing efforts down to the individual.  There is good need to consistent, unified view of the customer across all devices and to able to track all actions across the channels. 53% of customers feel it is important for retailers to recognize them as the same person across all channels.

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